Walkers | Britain's Most Loved Crisps
Walkers Masterbrand is the #1 Brand within Savoury Snacks with the highest volume and value share. Walkers Masterbrand has 17.3% volume share and 22.4% value share of the 'Savoury Snacks' market in the latest 52 weeks to 09.11.24. The #2 branded player is Pringles with 5.5% volume share and 5.7% value share. Walkers Crisps is also the #1 Crisps brand within the 'Potato Chips' segment, part of the 'Total Savoury Snacks' market. Walkers Crisps has 24.8% volume share and 27.1% value share of the 'Potato Chips' segment (part of the 'Total Savoury Snacks' market) in the latest 52 weeks to 09.11.24. The #2 branded player is Pringles with 16.6% volume share and 16.6% value share.
- Walkers Masterbrand includes French Fries', 'Monster Munch', 'Quavers', 'Salt'N'Shake', 'Squares', 'Walkers Baked', 'Walkers Bugles', 'Walkers Crinkles', 'Walkers Crisps', 'Walkers Max', 'Walkers Poppables', 'Walkers Snacks', 'Wotsits', 'Sensations'
Source: Based on NielsenIQ RMS data for Total Savoury Salty Snacks (client-defined) for the 52 w/e 09.11.24 for Great Britain Total Coverage retail market (Copyright © 2025, NielsenIQ).
