Brands & Flavours

Question: Is Walkers the nation’s favourite crisp brand?
Answer: Yes, Walkers were the best-selling crisp brand as recorded by Nielsen (52 week data to 17.03.18)
 
Question: Will you ever bring back old flavours?
Answer: We continuously review our range so keep on the lookout for any flavours coming back.
 
Question: Why are there less crisps in your multi pack bags?
Answer: The multi pack bags have always been smaller bags because they are often eaten as part of a meal or used in children's lunch boxes.
 
Question: Which is the most popular flavour?
Answer: Our most popular flavour is our irresistible Cheese and Onion!
 
Question: Have you got any free Walkers Samples?
Answer: Sorry but at this time we are unable to help.
 
Question: Why do you not have any new flavours?
Answer: Adding new flavours to our current range is always a really difficult decision and one that our Marketing Development Teams and their agencies face everyday.  They understand that everyone has their own individual ideas and unique taste buds, giving endless choices and combinations of flavours! One thing you can rely on is that we will always do our absolute best to bring you a wide variety of amazingly tasty, top quality products that are hard to resist. When you get time please take a look at our website  for all the latest product information and exciting new promotions.
 
Question: Any new flavours coming in future?
Answer: We continuously review our range so keep on the lookout for any new flavours.
 
Question: Do you still make the no salt chips?
Answer: Yes they are called Salt & Shake. These have a salt sachet in the pack so you can salt them to your liking.
 
Question: Why can't you do your single flavours in sharing packs in the UK?
Answer: There are just so many flavours and different combinations to choose from and so we've based our decision on which flavours are the most popular.
 
Question: What sizes do your flavours come in?
Answer: We have a variety of pack sizes available - from 25g bags in our multi packs to 32.5g and 60g in single serve and  sharing bags.
 
Question: Walkers crisps seem to be getting smaller, is there a reason?
Answer: The size of our crisps completely depend on the size of our potatoes. If your crisps have seemed smaller it is likely that the potatoes in that harvest were smaller. 
 
Question: I cannot seem to find a specific flavour or format of crisps in my store. Are they still available?
Answer: I have listed below a number of Freephone Contact Numbers for Store Helplines which may be useful as they may be able to let you know if they are currently stocking or perhaps, will be stocking Walkers  in the future.    
Asda            0800 952 0101  
Tesco          0800 505555   
Sainsbury     0800 636262  
Waitrose      0800 188884  
Morrisons    (Lo- call rate - 0845 6115000)
 
Question: Why is Walkers spending a lot of money on flavour development but not looking to change the nutritional profile of the crisps?
Answer: At Walkers HQ, we're always looking at ways to make our crisps better which is why we've done a range of things over the last decade,  from developing our crisps to reduce the levels of saturated fat and salt.
 
Question: How many people work on development of flavours?
Answer: We have a dedicated and first-class team of Walkers employees working on new and the reformulation of the flavours including, chefs, Research and Development consultants and taste testers. In addition we also hold taste tests with over 2000 consumers. 
 
Question: Why did you change your packaging for Salt and Vinegar and Cheese and Onion so they're in the wrong colours?
Answer: Contrary to popular belief, Walkers Cheese and Onion have always been in blue packets, and Salt and Vinegar have always been in green packets. We don't have a plan to change this, as it's signature to our brand.  
 

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